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Seegrid Terminates Product and Distribution Agreements with Raymond Corporation | Company’s Go-To-Market Strategy Will Now Focus on Direct Sales of Full Automation Solutions Across the Broader Market

November 7, 2024  |  Seegrid


Seegrid Corporation, a leading manufacturer of autonomous mobile robot (AMR) solutions for palletized material handling, today announced its decision to terminate its product and distribution agreements with Raymond Corporation (a division of Toyota), effective upon the conclusion of a ninety-day notice period.

“This move will allow us to sell and service the full Seegrid-branded product line across all market segments rather than serving a large portion of the market through Raymond” said Joe Pajer, Chief Executive Officer of Seegrid. “We are seeing more customers desire a direct relationship with Seegrid as we roll out our new lift truck products and release innovative technology enhancements across our product line.” 

Seegrid CEO Joe Pajer

Joe Pajer, CEO and President of Seegrid with Lift CR1, Lift RS1, and Tow Tractor S7 AMRs.

The decision emphasizes Seegrid’s commitment to fostering lasting relationships with its customers throughout their automation journeys. With this change, Seegrid will be able to guide all customers from initial consultation through implementation and into operational excellence, ensuring a seamless experience backed by Seegrid’s best practices and experienced post-support teams.

“We appreciate Raymond’s partnership in our earlier years,” added Pajer. "At the same time, we have carefully studied our business relationship with Raymond and concluded that we are in a better position to deliver the benefits of our innovative technology to all customers if we do so directly and with Seegrid-branded products only. We are very excited to make our full product line available to all customers.

This shift in go-to-market strategy follows a year marked by record-breaking end-user sales, with particularly high demand for our advanced autonomous lift truck solutions” Pajer concluded. 

 

About Seegrid

Seegrid, a leading-edge technology company of autonomous mobile robot (AMR) solutions for material handling solutions, combines AMR technology, enterprise software, and best-in-class services for complete, connected automated workflows. With over 15 million autonomous production miles driven to date, Seegrid AMRs are reliable, flexible, and proven. The world’s largest manufacturing, warehousing, and logistics companies rely on Seegrid. We are partnered with over 50 global brands where 2,000+ AMRs are deployed within 200+ customer sites. From our dependable Tow Tractor to our industry-leading Lift Truck solutions, let us work with you to embrace the future of autonomous material handling. seegrid.com

To access Seegrid images, visit: seegrid.com/media

Media Contact

Jennifer Bauman
media@seegrid.com
412-379-4500

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